OHRA is enhancing its UK sales team with the addition of two key personnel. Stephen Dimond, appointed as Sales Director UK, will now oversee customer relations across the Midlands and Mid and North Wales, operating from Birmingham. Meanwhile, Barry Lappin, based in Wigan, has joined as Sales Manager, focusing on the North of England and Scotland. Steve Morrison, a long-standing member of the OHRA team, continues to lead efforts in southern England, the Home Counties, and South Wales. This strategic restructuring allows OHRA to respond more quickly and efficiently to market demands, while offering customers highly personalized support in the development of their warehouse solutions.
Service and Quality
“In recent years, we’ve focused on strengthening our presence in the European Union, where we’ve solidified our position as a leading manufacturer of cantilever racking,” says Raymond Wolsey, Export Sales Director at OHRA. “We now aim to further tap into the UK market and establish a leading position here as well.”
Stephen Dimond, with over 20 years of experience in the mezzanine industry and factory equipment, is committed to providing close, personal service along with the proven reliability of OHRA racking systems. “Our racking is produced entirely in-house, ensuring the highest quality standards,” says Dimond. Unlike competitors, OHRA uses full-walled, hot-rolled steel profiles rather than thin sheet metal, enabling high load capacities with a slim, efficient design.
Barry Lappin adds, “This approach has made us the European market leader in cantilever racking. Our next goal is to enhance OHRA’s brand recognition and profile in the UK.” Lappin, who holds a degree in sales and marketing from Dublin, has extensive experience as a key account manager in the mezzanine industry.
Solutions for Automation
OHRA’s initial focus will be on the construction and woodworking industries, where the company already counts major EU players as clients. “We’re also expanding our offerings in warehouse automation, particularly for long goods,” explains Wolsey. “As this becomes an increasingly vital topic for our customers, we aim to provide real added value through our expertise and partner network.”
